News Literacy – Mini-Lesson A: Monetization

Lesson Duration

From iCivics

In this mini-lesson, give your students a reality check about the news industry by helping them understand that news is a business. Students learn how news providers monetize the news through advertisements and consider how the news/profit relationship affects journalism and news audiences.”

Learning Objectives:

  • Recognize that news reporting is a business
  • Identify the relationship between news and advertising
  • Evaluate “native advertising” for deceptiveness

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(Fillable PDF handouts are available as an alternative to paper.)

tags: fake news, media literacy


iCivics is a nonprofit organization dedicated to advancing civic education.